Superdawg Drive-In

In May of 1948, Superdawg® was established at the corner of Milwaukee, Devon and Nagle in Chicago. Superdawg® continues to be family owned and operated in the same location today. Perhaps the best Hot Dogs in America and beyond…

Maurie Berman, a recently returned G.I. from World War II, married his high school sweetheart Florence (Flaurie), in August of 1947. Maurie was attending Northwestern University, studying to be a CPA, while recent Northwestern grad Flaurie was teaching in the Chicago Public Schools. With their “school-year” schedules, the newlyweds wanted to open a business that they could operate during the summer months. Many other returning G.I.’s were opening roadside hot dog carts and Maurie and Flaurie decided to open their own roadside hot dog stand, one that would be as unique and distinctive as they were.

Throughout the years, small changes have been made to the menu, like the addition of the Whoopskidawg® in 1989 and the Superchic™ in 1991. However, the Superdawg™ recipe, the original trademark figures (continuing to flirtatiously wink at each other), and the drive-in concept have not changed. Customers can still order from their car and have a carhop deliver their order on a tray. Maurie and Flaurie’s attention to quality products and service, preparing each customer’s meal to order, affirming the belief that the customer is always right, and insisting that the customer should always be treated as family continues today.

In May of 2009 ground was broken for a second location 11 miles north on Milwaukee Avenue in Wheeling, IL. Every effort was taken to recreate the look and feel of the Milwaukee and Devon location. The blue tower, the canopies on the parking lot along with the ordering speakers, the neon and diamonds along the building and canopies, the tile inside and most importantly, the trademark Maurie and Flaurie figures on the roof all were painstakingly incorporated into the plans. Much of the equipment was custom built as well. Over the next six months, anticipation grew for a new Superdawg to open. In January, 2010, Maurie, Flaurie and the rest of the family were proud to say, “HIYA!!…From the bottom of our pure beef hearts, Thanks for stopping” in Wheeling.

Since 1948, Maurie, Flaurie, their children and grandchildren have scrupulously adhered to one goal: “always to serve you in a manner that will make you want to return – and bring your friends, and new generations, with you”.